The Easy Way to Achieve Hailey Bieber’s “Strawberry Girl” Flush

Not content with making glazed everything an internet obsession, Hailey Bieber is back with yet another beauty trend that you’re going to want to try while summer is still in full swing. “Strawberry girl” make-up is all about flushed, freckled cheeks—think skin that looks as though it has been basking in the sun all day (without the sun damage).

Bieber has posted an array of selfies on Instagram that show off the results of the technique. Looking fresh-faced and beautiful, the star paired her juicy strawberry-tinted cheeks with a brushed-up brow and curled lashes.

Achieving the strawberry girl flush couldn’t be easier. If you’re someone who likes to use a base product, opt for a tinted moisturizer or lightweight foundation for a dewy finish. Alternatively, we love a base-bronzing hybrid, like Whind’s Marrakech Sun Instant Glow Tinting Water and Laura Mercier’s Tinted Moisturiser Bronzer. For the flush itself, seek out cream blushers, like Summer Fridays’ new Blush Balm Sticks, and melt into your skin using the fingers or a Beautyblender.

It’s also worth noting the placement of Bieber’s blush—applied to the apples of her cheeks and across the bridge of her nose, the strawberry flush is about looking like you’ve been outdoors for real—so applying where the sun would naturally hit is essential.

Whether you are blessed with freckles or not, the easy way to elevate (or create) them is with your eyebrow pencil. Dot onto the bridge of your nose and across your cheeks, and pat in to soften the effect point. If you prefer to use a pen, you’ll love Freck’s Faux Freckle.

Then it’s just a case of channeling your inner prairie girl, et voilà, the ultimate “strawberry girl” flush.