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The Many Handbags Princess Diana Made Famous

Happy The Crown Day to all who celebrate! The latest season of the decades-spanning drama about British monarchy brings the family into the ‘90s, the first four episodes surrounding the events leading up to Princess Diana’s death in 1997. 

For the later seasons, Diana has been portrayed by Elizabeth Debicki, taking over for the series’s original Lady Di, Emma Corrin. With both actors’ top-notch performances, there has been a renewed interest in the late Princess of Wales—including her impeccable personal style. 

While Princess Diana is most often associated with her famous “revenge dress,” or her athleisure, she also had quite the impressive handbag collection. She was such an arbiter of taste, in fact, that several of the bags she toted now bear her name. While the Ferragamo Diana clutch was made for her, some houses changed the names of existing purses in her honor. For instance, the Dior Chouchou was renamed to the Lady after Diana began wearing it in 1995. 

Below, take a look at some of the iconic handbags that Princess Diana made famous.

Brendan Beirne/Shutterstock

Brendan Beirne/Shutterstock

Diana bought this brown Gucci tote with it’s signature bamboo top handle in 1991. Whether she wore it to the gym or on outings, it became a staple in her wardrobe, and immediately caught fire. The bag was officially christened the Gucci Diana in 2021 after then-creative director Alessandro Michele reissued the bag.

Tim Graham

Tim Graham

Tim Graham/Getty Images


Photo: Shutterstock

Photo: Getty Images

Lady Di was gifted the unreleased Dior Chouchou bag by France’s First Lady in 1995. True to the name’s translation, the bag became Diana’s favorite. It became such a fixture in her wardrobe that the label renamed the purse the Dior Lady after their fondest patron in 1996.

Diana, Princess of Wales (1961 – 1997) visits the headquarters of the VSO (Voluntary Service Overseas) in Kathmandu, Nepal, 2nd March 1993. (Photo by Jayne Fincher/Princess Diana Archive/Getty Images)Princess Diana Archive/Getty Images

ARGENTINA – NOVEMBER 25: Diana of UK in a Welsh Village in her trip in Argentina on November 25, 1995. (Photo by Rafael WOLLMANN/Gamma-Rapho via Getty Images)Rafael WOLLMANN/Getty Images

LONDON, UNITED KINGDOM – OCTOBER 08: Princess Diana, Princess Of Wales Arriving At Westminster Abbey (Photo by Tim Graham Photo Library via Getty Images)Tim Graham/Getty Images

CANTERBURY, ENGLAND – MAY 20: Diana, Princess of Wales, wearing a pink suit designed by Versace and a pillbox hat by Philip Sommerville, inspects members of the Queen’s and Royal Hampshire Regiment, during a visit to Howe Barracks on May 20, 1995 in Canterbury, United Kingdom. (Photo by Anwar Hussein/Getty Images)Anwar Hussein/Getty Images

Salvatore Ferragamo created a custom bag for Diana in 1990. (The designer also made the Vera bow clutch, which she paired with her famous “revenge dress.”) The long bag, complete with the staple Ferragamo hardware, was so beloved by Diana that she ordered it in several colors. 

Photo: Getty Images



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