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HomeFashionThis New Ferragamo-Owned Milan Hotel Will Be a Fashion Week Favorite

This New Ferragamo-Owned Milan Hotel Will Be a Fashion Week Favorite

Under their hotel group, the Lungarno Collection, the Ferragamo family have spent almost 30 years expanding their offering to seven properties – but the five-star Portrait Hotel is their crown jewel jewelry on. (The first Portrait Roma opened in 2006, followed by Portrait Firenze in 2006.) However, with Portrait Milano, the team is taking the wraps off their most ambitious project yet – and not only thanks to its massive 32 rooms and suites, which dwarfs the proportions of jewels in their previous properties.

Photo: Martino Dini

The square in the city center is located between Venice Boulevard and the city’s shopping sanctuary, with convenient transportation. It was recently named a public square by the mayor and will serve as a traffic artery. . For those who

do find themselves wandering around, there will be plenty of time to keep them occupied: Now the property’s The ground floor is home to a branch of Milanese fashion boutique Antonia, which sells brands such as Loewe and Sacai; a branch of glitzy restaurant chain Beefbar; and Ferragamo scion Maria Sole Ferragamo at launched the flagship store of jewelry brand SO-LE Studio.

Then there is the food program of the hotel itself, centered on the restaurant 10_10, led by 32 year-old head chef Alberto Quadrio, overlooking the hotel’s lush (and surprisingly large , at least for the center of Milan) gardens. Serves a higher riff on Piedmontese staples – think the elaborate vitello tonnato 2019, or the Roasted pumpkin with taleggio fondue – the space balances a luxurious, Italian modernist interior with a more lively atmosphere after dark.




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