For resourceful Icelanders, the greenhouse has long held special symbolic significance, representing growth, health and the ability to harness the infinite energy of the earth. Right now, it is miles (or minutes) south of Reykjavik at A new boutique hotel brings together the concepts of nature retreats, people-watching pit stops and remote work spaces—all in a sustainable, affordable, geothermally-powered glass paradise.
Known as Gróðurhúsið, or Greenhouse, it has passed its first tests and was popular with locals last year when it went into trial operation before travel restrictions were lifted. Today, the sun-drenched space and adjacent riverside cottage are bustling productivity and entertainment hubs for Reykjaviks in need of a city break and international visitors looking to wander the hinterland in rented Defenders. The desire to escape Dodge (but still enjoy food and craft cocktails in an idyllic setting) has proven universal appeal. Consider it the best of Iceland, all under one roof.
Photo: Mikael Lundblad
Brynjolfur J. Baldursson, co-founder and CEO of the Hveragerði region, said: “In winter, it’s magical because you see the impact of geothermal activity everywhere,” South Iceland Gold The most popular natural wonder along the Circle. “It’s the ideal place to take a break after a hike or a bike ride. In good weather you can see the sea and the Westman Islands all the way.” The roof, in particular, will soon be equipped with a series of Facilities for Navean healing rituals, from saunas to hot and cold pools. (According to Vogue’s own guide to Iceland’s bathing culture, it’s the funniest place for Icelanders to congregate and banter. )
Upper House at The Greenhouse30 Stylish, sustainable hotel rooms including family rooms for four and spacious suite. Large picture windows with built-in benches are perfect for those who wish to take in the stunning views of the area as soon as they wake up. In a country that is notoriously expensive for tourists, prices are acceptable, starting at less than $200 per night. “We thought it should be light and simple,” Baldursson said of the private residence, which leans heavily towards cozy Nordic minimalism. “We thought through what we really like when we travel.” Interior details like locally sourced materials and textiles – plus green beauty lotions and potions from Sóley Organics and biodegradable coffee capsules – echo the hotel’s ecology. Consistent with awareness, the building itself is being certified by BREEAM, a leading environmental verification organisation.
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