The world of jewelry is becoming less discerning and more Accessible and younger. Over the past few years, top jewelers have started using Gen Z’s beloved celebrities for their advertising campaigns – Cartier showcased hipsters like Maud Apatow, Emma Chamberlain and Austin Butler in a recent Youtube video – with the aim of appealing to millennials and Gen Z shoppers. Meanwhile, an exciting new crop of independent designers is working to expand the definition and concept of luxury. They have built extremely online brands through deliberate irreverence and playful elegant designs that perform well on social media. These are not your grandmother’s diamonds.
Marc Sabino is a symbol of this ongoing transformation. This-year-old Pratt graduate living in Brooklyn, she creates handcrafted pieces that are the perfect blend of nostalgia, internet culture, and masterful design and production. Rihanna in . Sabino’s work is frivolous. A minimalist silver necklace will feature an acorn pendant and pink sapphire diamond inspired by the acorns in the live Nintendo Switch game Animal Crossing: New Horizons during the fall. Sabino recently shared with his thousands of followers a model that deftly references Hello Kitty. Three red gems clearly form the Japanese character’s signature bow. Joy is incorporated into Sabino’s designs.
“I think what I want to do for jewelry is Find the same connection between modern accessibility and ‘classic’ design,” Sabino told Vogue . When discussing his influence, he speaks in unmistakable millennial language and references – Supreme, Kanye West, Tyler, the Creator, Instagram. “Similar to what Supreme did [by] opening boutiques outside of skate shops,” he said. “I want people to get the same custom experience as the Diamond District,” Manhattan’s concentration of independent jewelers, “and it feels achievable.”
Sabino is the most famous It’s his jewelry designs, but he also produces equally imaginative and on-trend clothing and objects. So much so last year that Rihanna’s stylist contacted Sabino and said the superstar wanted to buy a frayed and distressed bucket hat featuring the New York Yankees logo Sabino posted online. Shortly after RiRi was photographed going out wearing a hat.
Sabino said000 % of his social media posts lead to commissions – Usually ranges from $66-$99, but up to $1-2, 0 Depends on the complexity of the work. This social media-fueled and Rihanna-sanctioned career is a little surprising to someone who would otherwise be a Nike sneaker designer. Sabino’s entry into jewelry design was accidental, really. When he is , he reached out to people who work at Nike headquarters via LinkedIn and asked what the best way to get a job there was. “They made me study industrial design,” he said. He listened and applied to Pratt. At Pratt, Sabino tried to sign up for the school’s only sneaker design class — but it was full. So he chose his alternate option: jewelry design.
Years later, Sabino has now outfitted our modern fashion icon – while running a business out of his apartment. Perhaps this proves Sabino’s self-promotion. He’s great at using good visual code to play on your phone screen and grab your attention. A passport in the corner of a necklace promo shows that someone is not only stylish but travels a lot. Another ad showed a necklace box, a cup of tea and a silk handkerchief *—the most refined visual shorthand. His dream of collaborating with Nike came true: He collaborated with the sportswear giant on in-store workshops.
)
Most Popular
cosmetic
These foundations reign supreme for women
Depend on Kianna Murdon
)
Sabino prefers direct sales Himself, he said: “I really like advertising, and I think it’s outright saying ‘hey, just to clarify, I want to sell you something’, It’s the same as being told how your laundry detergent understands you have social phobia. I try to treat my ads like any other medium of storytelling, they can exist outside of their primary purpose and are only appreciated for what they are. “
Sabino handles all aspects of his thriving business alone – an increasingly common trend for emerging designers today. This includes sourcing diamonds and jewellery, Creating 3D models and sometimes paying upfront costs (obviously, in the jewelry world, these costs are high and sometimes prohibitive). Sabino says his self-reliant approach has its pros and cons. “When I can leave it entirely When in-house, not having to worry about the studio or the cost of outsourcing the work elsewhere is really helpful,” he said. “At the same time, I can’t do certain processes like casting 3D because of the cost and risk involved with the equipment. shape, but I like that the constraints force me to work around the problem, which ultimately leads to a more unique feel to the work. “
Sabino is happy that menswear is taking jewellery more seriously now. “My look is less weird with rings and necklaces, Sabino jokes that he likes layering pieces to maximize proportions. “I absolutely love that more people are wearing silver now and recognizing the character it has. I love the story that jewelry brings, scratches and patina over time that reminds you of your old life, it can really be an extension of you. “
Surprisingly, perhaps unconventionally, Sabino said he didn’t want to grow his business to a massive scale. Actually , he wanted to work for others. “Whether through collaborations or as a director,” he says, “I prefer to apply my ideas to something that already exists and has a strong production method, rather than create more.” Still, Sabino has high hopes for himself and his creativity. He didn’t give up his dream of collaborating with Nike. Again, that’s it.
most popular welcome
Royal Family
The true story behind the dramatic courtship of Sissi and Franz Joseph
go through
Elise Taylor
Fashion
Bella Hadid nails one of the Millennium Bugs s Most Controversial Shoe Trend
