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HomeFashionThis Rihanna-Approved Indie Jewelry Designer Should Be on Your Radar

This Rihanna-Approved Indie Jewelry Designer Should Be on Your Radar

The world of jewelry is becoming less discerning and more Accessible and younger. Over the past few years, top jewelers have started using Gen Z’s beloved celebrities for their advertising campaigns – Cartier showcased hipsters like Maud Apatow, Emma Chamberlain and Austin Butler in a recent Youtube video – with the aim of appealing to millennials and Gen Z shoppers. Meanwhile, an exciting new crop of independent designers is working to expand the definition and concept of luxury. They have built extremely online brands through deliberate irreverence and playful elegant designs that perform well on social media. These are not your grandmother’s diamonds.

Marc Sabino is a symbol of this ongoing transformation. This-year-old Pratt graduate living in Brooklyn, she creates handcrafted pieces that are the perfect blend of nostalgia, internet culture, and masterful design and production. Rihanna in . Sabino’s work is frivolous. A minimalist silver necklace will feature an acorn pendant and pink sapphire diamond inspired by the acorns in the live Nintendo Switch game Animal Crossing: New Horizons during the fall. Sabino recently shared with his thousands of followers a model that deftly references Hello Kitty. Three red gems clearly form the Japanese character’s signature bow. Joy is incorporated into Sabino’s designs.

“I think what I want to do for jewelry is Find the same connection between modern accessibility and ‘classic’ design,” Sabino told Vogue . When discussing his influence, he speaks in unmistakable millennial language and references – Supreme, Kanye West, Tyler, the Creator, Instagram. “Similar to what Supreme did [by] opening boutiques outside of skate shops,” he said. “I want people to get the same custom experience as the Diamond District,” Manhattan’s concentration of independent jewelers, “and it feels achievable.”

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