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HomeentertainmentMovie NewsTodayTix Group acquires Secret Cinema for over $100 million

TodayTix Group acquires Secret Cinema for over $100 million

UK-based immersive entertainment pioneer Secret Cinema has been acquired by cultural experience company TodayTix Group, which plans to bring the company permanently to the US next year. A source close to the deal said it was worth more than 100 million dollars.

Secret Cinema has produced over 70 titles since Fabian Riggall at 2007 , titled Stranger Things, Casino Royale, Blade Runner, Back to the Future, Star Wars and Aliens . While most are in the UK, its international productions include Casino Royale in Shanghai and Arcane and Stranger Things in Los Angeles. It has sold more than 1 million tickets, has a multi-year, multi-title deal with Disney (with Guardians of the Galaxy), and has partnered with major studios, Including Marvel, Universal, Paramount, Lionsgate, Sony, Netflix and Eon Productions.

The deal with TodayTix will reportedly allow Secret Cinema to expand internationally, with a planned U.S. tour in May 2023 and a permanent U.S. presence Base LA will also push it beyond short-term shows to create open-ended theatrical performances. In addition to its base in Los Angeles, it is also looking for a permanent location in London.

TodayTix co-founder and CEO Brian Fenty said: “TodayTix Group’s acquisition of Secret Cinema provides a unique opportunity for culture seekers, the theater industry, and the film and television industry. Disruptive change is coming.” . “TodayTix Group has a huge audience looking for rich content, and Secret Cinema has the most coveted collection of IPs that can transform For an amazing immersive cinema experience. By combining Secret Cinema with TodayTix Group’s frictionless technology and deep knowledge of our millions of customers, we will amplify everything they build to deliver the most tailored for global audiences A bespoke high quality entertainment experience.”

Over the past months, Secret Cinema has Credits include the Netflix hit Bridgerton ; Arcane (League of Legends) , its first video game-based title ; Ghost Busters: The Gates of Gozer, Secret Cinema’s first all-digital show; and 1990 a cult classic , Dirty Dancing. Guardians of the Galaxy, the company’s first major Disney title, is now playing in London.

“It’s been an extraordinary two years for everyone in the entertainment industry as we emerge from multiple blockades and restrictions and the cost pressure to show our shows at the moment,” Secret Cinema CEO Max Alexander said. “Nevertheless, Secret Cinema remains an exceptional producer of unforgettable immersive experiences. Now with the support and unique expertise of the TodayTix Group, it can reach its true potential to serve more secret cinema audiences around the world Brings suspense and spectacle.”

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