Sunday, October 1, 2023
HomeFashionTommy Hilfiger and SZA Celebrated the Brand’s Latest Campaign With a Brunch

Tommy Hilfiger and SZA Celebrated the Brand’s Latest Campaign With a Brunch

It was around 2 PM when guests began eagerly filing into Maxwell Tribeca, one of New York’s exclusive social clubs, for Tommy Hilfiger and SZA’s joint brunch. By 2: 30 PM, each nook and cranny of the multi-story space had been filled, With a perfectly relaxed format (there was no formal sit down) and an energetic DJ set, it was almost unfathomable the event wasn’t a full-on after-party, rather than many’s first stop of the day.

Among the bustling crowd was Tommy Hilfiger, who arrived to celebrate his latest collection and campaign. “There’s a lot of energy in the city during fashion week,” Hilfiger told Vogue at the event. “Parties, restaurants, people around the streets—it’s like everyone is waiting for it every year.” The day’s host, SZA, starred in the brand’s campaign along with Paloma Elsesser, Amber Valletta, Quincy Jones, and more–each alongside their respective, real family members. The idea was inspired by Hilfiger’s connection to his own large family, and his desire to continuously evolve the brand. “I always want to push the envelope,” he said. “I never want to be complacent.”

At the brunch, you’d first be taken in by the space, which is designed like an impressively curated French home, one that felt massive and quaint all at once. In the first room, where rounds of fruity cocktails were being served on a platter, you were greeted by a curved, library-esque wall of literature, with an ornamental fireplace as its centerpiece. In the next, where the crowd ultimately migrated to enjoy a brunch spread of cocktail shrimp, fresh fruit, and more, along with a martini bar, and, separately, a wine bar, you’d be met with intentionally aged brick walls accented by viney greenery, vintage mirrors, and massive windows that allowed the city’s sunlight to fill the space (even on this rainy day).

The guest list? An impressive one. Lukas Gage arrived with beau and celebrity hairstylist Chris Appleton, Glo Rilla and Quavo snapped photos in matching Tommy Hilfiger jackets, Netflix stars Darren Barnet and Antonia Gentry mingled about, models Halima Aden and Jasmine Tookes joined, and LaLa Anthony, one half of the City Girls, Yung Miami, Summer Walker and Coi Leray all came out to support SZA.

After it was over, someone posted to Instagram, “We had low energy, but then we went to Tommy Hilfiger,” and halfway through fashion week, that about accurately sums it up.



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