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HomeUncategorizedUber to shut down its free loyalty program later this year

Uber to shut down its free loyalty program later this year

Uber is ending its free loyalty program, Uber Rewards, in order to turn its attention to subscription-based Uber One memberships. In an email to customers, Uber explained that users can still earn points until the end of August, and the last day to redeem them is October 31.

“Thank you for participating in Uber Rewards,” the email reads. “It’s been a great ride, but we’ve decided to end Rewards as soon as possible as we turn our attention to the new Uber One membership program.”

emails sent to Uber Rewards users.

Screenshot: Uber via Michael Konen

Uber has since issued an update about the impending closure of the loyalty program, which will close on November 1, 2022. Launched in 2018, Uber Rewards is a free program that earns you points for every dollar you spend on rides or when you order food through Uber and Uber Eats. You can then use those points to get discounts on future rides or deliveries. The more points you earn, the better your benefits—for example, earn 7,500 points to unlock the highest diamond tier, plus premium customer support, free ride upgrades, better drivers, and 3 free Uber Eats deliveries and other benefits.

But now that’s all over. Uber doesn’t offer an alternative to the program, and there’s no other way to consistently get perks and discounts unless you pay for an Uber One subscription, which Uber launched last year as an alternative to Eats Pass. The $9.99 per month (or $99.99 per year) subscription offers perks like free food delivery, up to 10% off “eligible” Uber Eats orders, and 5% off rides with top drivers.

Uber offers existing Rewards members a free one-month subscription to Uber One, but you Will still have to pay after that. As an Uber Eats regular (who refuses to pay for an Uber One subscription), it’s a little frustrating to see Uber take down a free and easy-to-access loyalty program that’s getting harder and harder to find these days.

8:12AM ET Aug. 14 Correction:

A previous version of this article stated that the annual Uber One membership fee was $49.99/year, when in fact it was $99.99/year. We regret this error.



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