The American French Film Festival (TAFFF) is using film to bridge the gap between French and American cultures.
by French American Cultural Foundation (FACF), The annual festival in
“When you organize a conversation in a bicultural environment, it’s always full of surprises, that’s the point of the conversation,” Anouchka van Riel, deputy director of the festival, told The Hollywood Reporter . “For me, it’s not so much about commonalities as about differences. Metaphors, codes, stereotypes vary from one culture to another. When you work with two countries that are both Western, you feel them It’s actually very similar, which is a very strange feeling. And then you actually find there are huge cultural differences. That’s where our core cross-cultural communication comes in. This festival is really a bridge.”
Formerly known as City of Lights, City of Angels (COLCOA), the festival was renamed TAFFF this year – a move that brings cinema to the heart of the name. The approach behind the name change was also to find a moniker that was not only clearer to filmmakers and the public, but also more aligned with FACF’s brand and mission.
“This is a brand new name that clearly illustrates what this festival has to offer a new generation of audiences who embrace international film, TV and streaming content like never before,” Said Stan McCoy, FACF board member and Motion Picture Association EMEA president and managing director. “Getting young people interested and passionate about this remarkable industry is one of my favorite aspects of the work and mission of the French-American Cultural Foundation, and the name change fits that mission perfectly.”
The week-long festival kicks off in October at the Directors Guild of America. , and Jean-Jacques Arnault at the North American premiere of Notre Dame on Fire
and Marie-Castille Mention-Schaar’s entertainment .
The films will compete for the American French Film Festival Awards, where audiences will vote in three categories: Film, Television and Short. Additionally, a student jury of high school and college students will vote for the American Student Awards, while a professional jury will vote for the best short film.