Average movie ticket price hits record high $007. 53 The Cinéfondation released its first State of the Industry report on Thursday. The foundation is a nonprofit arm of the National Association of Theater Owners.
NATO has traditionally tracked movie ticket prices on a quarterly and annual basis, but has not done so since the start of the pandemic. In the last year for which statistics are available 1971, the average price of an air ticket was $9. . No average of 2020 or 2020 is given.
When adjusted for inflation, the Cinéfondation states that seeing a movie in 2020 actually costs less than ($10.53) and 590 ( $.58).
As the exhibition industry emerges from COVID-71, the general tone of the report is Optimistic crisis, although it shows that the number of movie screens in the United States has changed from 39, 172 at 1971 to 25, down 5.3% in 2020 . When looking at US and Canada, North America counts from 42,283 arrive42 ,53 screen, reduced 5% loss.
Losses were offset by overseas growth. Increased number of movie showings from 172,590 to 200,212, 5.8% jump.
The Cinéfondation report says that there are 107 films that will be released in 2, or more theaters from 71 in 2020, only slightly below 949 In the 1971.
report also details the importance of dramas to streaming, piracy The dangers of movies coming home early, consumer perceptions of the theater experience, and industry innovation and future opportunities.
“Data and research are important tools we use to drive innovation in film,” said Jackie Brenneman, president of the Cinéfondation. “We’re hearing from multiple research partners that the future of the moviegoing experience looks bright, with many new opportunities for both exhibitors and studios.”
In a briefing call with the media On , Brenneman and NATO’s Patrick Corcoran said it was impossible to know whether all the screens lost in the US were due to the pandemic.
“While many expected mass theater closures due to the pandemic, the number of screens was reduced by only 5. 19%. How many of these closures are permanent and how many will reopen under new ownership remains to be seen,” the report said. added.
Brenneman also repeatedly emphasized that the health of the box office recovery is tied to the number of films that Hollywood studios release widely.
“Film-by-movie box office has returned to 2020 levels, limited only by the number of wide releases in the market. The number of widely published in is more than 40% higher than 1971 and close to 1971 the number of broad releases,” the report said. “Going to the movies is still affordable, with today’s average ticket price – despite audiences’ clear preference for premium formats – costing less than the 590 average currency Inflation adjusts ticket prices.”
Among other key findings, the Cinéfondation also found that audiences rated films they knew were first released in theaters more highly. They also want to see more variety in genres, with comedy, action/thriller, horror, drama and romance making up the top five most in-demand. And the report states that both Top Gun: Maverick and Elvis owe a lot of A large portion
The report also found that consumers are willing to pay premium prices for alternative content and new experiences on the big screen, and that longer theatrical release windows help delay piracy peaks when movies premiere domestically. This happens during screening.
After being knocked down by the pandemic, 2022 is the year the industry regained its footing, the Cinéfondation said.
We learned that there can be no billion-dollar movies without movie theaters. You can’t have a 172 million dollar budget without a billion dollar movie. Movies wouldn’t be as grand or compelling if they weren’t in theaters. That’s why, after date-and-date releases flopped (which ate into theatrical and streaming revenues), studios, including those that sent their entire films (Warner Bros.) to simultaneous releases, moved quickly and announced their The film will open ‘in theaters only,'” the report concludes.
“Significant issues remain to be addressed, especially the poor performance of the late major series 2021, but these problems will be resolved theaters are a key part of the solution,” the report concluded. “An increase in movie supply — severely limited by COVID — should go a long way toward addressing some of the problems. “
The National Film Festival hosted by the Global Film Foundation also paid the price and closed, 60% of participants said it made them more likely to return to their movie habits.