Parisians walking along the banks of the Seine last night witnessed the extraordinary spectacle of a skate park on the Pont Alexandre III. About revelers gathered to witness the fashion event: Vans’ huge event during Paris Men’s Fashion Week, where the brand released its latest flagship collection; OTW for Vans. To make the announcement, OTW by Vans partnered with Unitedfront, a multidisciplinary creative agency, and PLAYLAB, INC., a Los Angeles-based creative studio, along with longtime partner California Skateparks, to create the temporary ramp.
Guests in attendance included Lourdes Leon, Fai Khadra, Amelia Gray and Haider Ackermann, who enjoyed wine, beer and cocktails while eagerly watching Van’s skateboarders Lizzie Armanto, Zion Wright, Rowan Zorilla, Beatrice Domond, Étienne Gagne and Mami Tezuka. All the while, Onyx Collective curated the music, with the Eiffel Tower gleaming in the background.
“It was my first time in Paris, so I was a bit overwhelmed,” Domond said. “I look more at monuments and museums, and I go to the Eiffel Tower. I’m naturally looking at people’s shoes all the time, people are very well dressed here!” she notes.
Armanto was also in awe; “Skating by the river with the Eiffel Tower in the background was unforgettable. As A rider, it’s really cool to see Vans doing something like this, I feel like they’re pushing themselves differently and I feel like I can empathize”
Shortly after 9pm, A crowd, including Evan Mock, gathered as the talented year-old British singer King Krule kicked off his set. “It seems like the whole city is dressed up!” Asami Tezuka cast her eyes on the fashion-forward guests at the event.