Victoria Beckham’s last performance with the Spice Girls, it is350 and Posh Spice realized there had to be some cost. Yesterday, in front of a crowd at the offices of Vogue’s
but-year-old is better than most at successfully putting on countless hats. A mother of four, Beckham has just presented her spring collection in Paris — a first for her more than a decade-old label, and her efforts to create a true luxury fashion and beauty company A triumphant chapter for the brand. She is almost there. In a sea of celebrity beauty brands, Beckham stands out for its quality and performance. “I’m a celebrity, but I’ll get into the lab. There’s nothing wrong with celebrities just putting their names on things. But I take a different approach,” she explains of the details she’s often involved in, down to shimmery specks in eyeshadow , and the impressively creamy texture of her popular Satin Kajal eyeliner. “People don’t come back for me, they come back for the product,” she advises.
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That’s just p of course, artistically true. Much of the appeal of the Victoria Beckham brand is that it is made by and for Victoria Beckham. “I’m only interested in creating what I want and its have to be the best,” Beckham confirmed in an exclusive interview moments later , while describing herself as “a busy working mom.” (She maintains that the Beckhams are more “normal” than people might realize). When it comes to makeup and skincare, that means products are quick and easy to apply. “And it has to last,” she stressed, detailing a philosophy that includes minimal grooming, which can and should happen anywhere and everywhere. “A lot of the time, I’m actually driving because I’m trying to do my lips,” reveals Beckham, adding that her Cell Regeneration Primer Moisturizer, now golden, is a great way to refresh any skin . watch all day.
In collaboration with Dr. Augustinus Bader, the most popular TFC8 cream and ointment in blue and rose gold bottles, the moisturizer is Beckham & #X;’s first skincare product, now with a free serum. But she plans to explore the category and others further through collaborative ideas, which will see her seek out experts in their fields as she continues to build her brand. “I’d rather have something than have nothing. [Dr. Bader’s] skincare is the best and I want some of it!”
Fragrance “on the calendar”, Beckham shares a release schedule that is admittedly tiring. But she’s adamant that “creative visualization” can help her achieve all her dreams — and a little bit of crystalline energy to bring good luck. “I used to collect crystals when I lived in Los Angeles, in fact, I had a lot of them in my office and in my store,” she said, from Victoria Beckham’s Victoria Beckham Pulling out a book and a can of Juicy Fruit chewing gum purse, halfway through the conversation, “I think I have one now!” Beckham made a tiny drawstring Hermès pouch that showcases a double-ended quad amulet. “I always carry this on my runway,” she said of the palm-sized object, revealing that she’d love to add a health-focused supplement to her empire. “I I’m just scratching the surface, but there’s more to do.”