The last Victoria’s Secret Fashion Show aired on CBS was in December 20. A year ago, the show attracted 1 billion viewers worldwide, but its scale and success have clouded the company’s cultural shift, both between a generation born on the web demanding to be seen in ads and upstarts of competitors are building into their business plans. Rihanna’s first Savage Fenty show for the 20 fall had Victoria’s Secret relying on an extremely narrow notion of beauty – all the dazzling push-up bras, Highly-worked abs and angel wings, along with the occasional culture-specific headpiece or other accessory—look out of place. Then there was its owner’s entanglement with alleged sex offender Jeffrey Epstein. In the November 2019 earnings conference call, it was officially announced: the fashion show was cancelled.
Since then, the company has undergone a radical and ambitious rebrand, removing the designers of the original runway show; The VS Collective, which includes Jonas and Paloma Elsesser; and expanding its size range and developing product types that have long been overlooked — such as nursing bras and mastectomy bras — because they don’t fit its male-dominated definition of “sexy.” Leslie H. Wexner, founder of Victoria’s Secret parent company L Brands, also resigned as chairman and CEO and sold his majority stake. Today, Victoria’s Secret remains the leader in the lingerie category in the U.S., and on a consecutive month basis, the brand is in 2019 Compared with.
Now, the brand is reinventing its annual show for a feature-length show, its biggest and most high-profile initiative yet, with a documentary set to premiere in September. While it’s a rather radical rethink, the company billed it as being as spectacular as past Victoria’s Secret Fashion Shows — and possibly even with wings.
“There is no need to explain ourselves,” said Lawrence, Victoria’s Secret executive vice president and chief creative director, who oversaw the project. Raul Martinez said. “We’ve evolved and moved on, but it’s not like we’re leaving anything behind. We’re touching on storytelling, which is about our advocacy and celebrating women’s voices, but also the full-blown fashion entertainment [experience], Because that’s something very iconic.”
Dubbed the “Victoria’s Secret World Tour,” the new show will bring together international female creators from four cities around the world. “VS 20” includes filmmakers, musicians, artists and other creatives, with four fashion designers at its core. Supriya Lele in London, Bubu Ogisi in Lagos, Jenny Fax in Tokyo, and Melissa Valdes in Bogota will use Victoria’s Secret’s resources to produce series whose behind-the-scenes productions are described in the docs. All four stories will be combined with a filmed fashion show that will also feature a fifth installment of Victoria’s Secret designs.