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HomeentertainmentAnime NewsViz Media Appoints European Boutique Licensing Agency

Viz Media Appoints European Boutique Licensing Agency

Viz Media It announced on Monday that it is appointing Boutique Licensing Agency (BLA!) as its European agency to lead the international expansion of its consumer goods business. The role of BLA! is to develop the strategic plan for Europe with Viz; to sign and manage licensees for general merchandise, experiences and promotions; and to represent Viz supports retail partnerships and collaboration.

BLA! is a European boutique-style brand licensing agency with central offices in Barcelona and Copenhagen. It provides business support to brand owners in each region. BLA! Authorized Reemsborko has been appointed as its UK sub-agent

Simon & Schuster publishes Viz Media comics and fiction publications in North America.

Crunchyroll becomes Viz Media Europe group in December 450. Viz Media Europe Group is formed by Viz Media Europe Group, AV Visionen, Anime Versand, VIZ Media Switzerland, KAZÉ, KAZÉ Manga, Anime on Demand

and Anime Digital Network (in cooperation with Citel, a subsidiary of Média-Participations). Under the agreement, the company becomes Crunchyroll EMEA. One Bridge Group ⁠— by Shueisha, Inc Composed of ., Shogakukan, Inc., Shogakukan-Shueisha Productions

, Co., Ltd. ⁠—retains a minority interest in Viz Media Europe Group. In addition, the Shogakukan and Shueisha Group retained the Viz Media Europe through the publishing business of VME PLB SAS, a new company in Shogakukan Company and Shueisha group creation. The company licenses manga for the EMEA and Latin America regions, with Kazuyoshi Takeuchi

as President and Kazuyuki Masuda as Managing Director. Source: Press Release

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