That’s because Gouw’s original pop hobby unexpectedly blossomed into a full-fledged brand of hats, bikini suits and tops called Memorial Day. Bella Hadid, Rihanna, Dua Lipa and other bold names wearing one-on-one pieces from Gouw were sold out. Gouw soon found himself having trouble keeping up with orders, so he hired his mother, who lives in Indonesia, to help with the practical tasks.
Fast forward to today, Gouw is now in Indonesia Have a growing network of friends, family and artisans. Running a brand with no design or commercial experience can certainly be challenging, says the designer, who uses text and FaceTime for quality control. “Some days I want to opt out rather than wondering, ‘Am I making enough money this month?'” she said. But she doubts she will return to a more stable and predictable full-time job anytime soon. “I wouldn’t trade it,” she said of giving up her 9-to-5 life to run her own business. “I’ll complain! But I’ll still be here.”