It was a big day for Apple on Tuesday as it unveiled new iPhones and Apple Watches while also offering an update on its efforts to become a greener company.
Continuing a trend that started during the pandemic when companies stepped away from holding large in-person gatherings, Apple’s Wonderlust event took the form of a slickly presented 83-minute video live-streamed on Tuesday morning PT.
Then, later in the day, the tech giant dropped a number of much shorter videos on its YouTube channel offering a closer look at the new products and other news.
We’ve gathered together all eight of the videos for you to peruse at your leisure.
First up is a guided tour of all four of the new iPhones that landed on Tuesday: the iPhone 15, iPhone 15 Plus,
Run time: 8 minutes 31 seconds
A Guided Tour of iPhone 15 & iPhone 15 Pro | Apple
Next, we have a short and sweet ad for the new iPhone 15.
Run time: 48 seconds
Introducing iPhone 15 | WOW | Apple
In the video below, Apple goes in-depth with the new iPhone 15 Pro, insisting that a “titanium gaming powerhouse movie camera phone” is now a thing.
Run time: 4 minutes
Introducing iPhone 15 Pro | Apple
With the help of Olivia Rodrigo, Apple creates a short music video shot with the iPhone 15 Pro.
Run time: 39 seconds
Shot on iPhone 15 Pro | Olivia Rodrigo “get him back!” | Apple
The Apple Watch Series 9 also landed on Tuesday. Check it out in the video below. The company also released the pricier, larger, more robust Apple Watch Ultra 2.
Run time: 1 minute 11 seconds
Introducing Apple Watch Series 9 | Apple
Apple ties together the iPhone and Apple Watch in a segment highlighting how health alerts from sensors on the Apple Watch helped some people to “have a birthday they thought they’d never have.”
Run time: 4 minutes 7 seconds
iPhone + Apple Watch | Another Birthday | Apple
They’re not new, but Apple also added a video featuring the AirPods Pro Gen 2, which have been updated with USB‑C charging capabilities, additional dust resistance, and the ability to do lossless audio wirelessly, though for now only when paired with the Apple Vision Pro headset.
Run time: 58 seconds
AirPods Pro | Adaptive Audio. Now playing. | Apple
Finally, Apple took some time to let everyone know what it is doing to ease its impact on the environment. The occasionally amusing skit sees Apple CEO Tim Cook and his team offering “Mother Nature” a status report.
Run time: 5 minutes 26 seconds
2030 Status | Mother Nature | Apple
If you’re keen to watch the entirety of Apple’s event on Tuesday, then just hit play on the video below.
Apple Event – September 12
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