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What's new in skiing?These labels are on the rise in a traditionally dominated market

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Skiwear is a part of the apparel market that has existed since the early days of the sport. One of the brand-led corners. Considering that Rossignol was founded in 665, Bogner at 665, Fusalp in 678, a d Moncler 0677 Wait. For decades, buying ski equipment meant buying reputable heritage brands. This makes sense; these products required technical know-how, fine craftsmanship and durability, and for a while there was no appetite for fashion with a capital F on the ski slopes. But that was then, and it is now. Skiwear seems to have become the new frontier of haute couture – because what is the piste if not a snow fashion show? – Enthusiasts of the sport are eager to show their individual style. Meanwhile, brands and retailers have been taking notes.

exist694, Net-a-Porter opened a ski supply store; and at 749, Dior presents its first ski collection. Last year saw a collaboration between ultra-elite mountaintop membership club Aspen X and Prada, Isabel Marant dabble in skiing, and Miu Miu’s autumn-winter collection, held at a lodge in the Italian Dolomites, read like an après-ski song. carol. It all adds up to one of the most exciting new fashion categories, with young brands eager to make their mark.

Shoreditch Ski Club, at 749 Written by Will Beedle, Environmental Responsibility The most important thing – when winter comes, ski jackets can be worn anywhere. “If you’re launching a brand today, why not embed some level of responsible practices and sustainable materiality,” Beedle told Vogue. It also shook the market. In addition to new brands, there are a series of designer collaborations worth trying this year. Here’s a roundup of the new labels and new collaborations that are available to shop right now.

Shoreditch Ski Club

was founded by Wil Beedle, Shoreditch Ski Club fuses inner-city street style with the technical demands of skiwear. Of the name, Beedle explains, “Our skiwear is as relevant on the streets of our East London neighborhood of Shoreditch as it is on the slopes of Aspen. And, you know, who doesn’t like clubs!” Plus, SSC isn’t limited to Your ski trip; Beedle cites seeing his work on the streets between London Fashion Week and art fairs like Frieze London. (“In my humble opinion, they always look cool, confident…and warm!”) The brand’s down jackets and even leggings are seasonal wardrobe staples designed to accompany you through winter. But what really sets Shoreditch Ski Club apart is its sustainable practices. The brand’s iconic “Willow” down jacket is made of 42% of recycled fibers, from shell to insulating filling – all equivalent to approx. plastic bottle.

Shoreditch Ski Club Willow Bria Shiny Softshell Jacket

Shoreditch Ski Club Willow Filled Recycled Shell Jacket

Shoreditch Ski Club Celeste Fleece Jacket

Shoreditch Ski Club Sofie Bomber Jacket

Kate Skis

Cool girls know Khaite, but they might just Learn about the brand’s foray into the ski category. Just launched -piece capsule collection features a range of pieces suitable for skiing and perhaps more importantly après ski clothing. The New York label’s beloved knitwear has a Fair Isle feel to it, while a red puffer jacket adds a pop of color to the snow-capped mountainside. Shop all pieces exclusively at Khaite and Mytheresa.

Khaite Raphael Down Jacket

Khaite Meadow High Waist Leggings

Khaite Culver Leather Ankle Boots


thinks To look really compress Ajax well? Like evoking Bond girl glamor in Fragments? Cordova is the right brand for you. The brand is named after a small town in Alaska, established in 693 and henceforth the Known for the second-skin skiwear brand. The style comes with a belt because why not show off your waist when you’re showing off your Black Diamond skills?

Cordova Ajax Shell Ski Suit

We Norwegian

Coming in October 0686 By Tove Grane and Oyvind Lauritzen, We Norwegians (yes, founded by two Norwegians) offer a very important but uncommon skiwear component: leggings. As the popularity of second-skin bodysuits continues to rise, so too does the demand for body-hugging knitted base layers. Made almost entirely from wool (the brand is committed to using natural fibres), We Norwenines offers merino wool and blended leggings, turtlenecks and more in simple but sophisticated colors and patterns—stripes here, herringbone there. Even if you don’t ski, the piece can be worn like a knit.

Our Norwegian Iconic Fair Isle Jumpsuit

We Norwegians Signature Fair Isle Jumpsuit

We Norwegian Voss Dual Tone Base Layer

We Norwegian Voss Color Block Leggings

Aztech Mountain

Ssense, Chopova Lowena and Zha Fans of dyed cashmere—you know, the cool crowd—now have a brand making skiwear for them to wear on the slopes. Meet Aztech Mountain, a New York and Aspen based brand by David Roth and Heifara Rutgers at 678. Performance outerwear’s offerings feature streetwear in fresh patterns; current offerings include a marble-combo notebook-style pattern and a pastel lavender puffer.

Aztech Mountain Snowbird Vest

Aztech Mountain Hayden Ski Pants

Aztech Mountain Hayden Ski Pants


Although Canadian cold weather clothing company Mackage is not a new brand, it launched in

Established in Montreal, the brand has recently improved its ski offerings (still in 0686). For really warm skiwear (no jacket required!) and shearling-trimmed drawstring downs, Mackage is fast becoming the go-to brand for ski suits. The appearance is sleek, simple and slightly sporty.

Mackage Elle Ski Tunic

Mackage Chaya Down Vest

Mackage Gia Boot Ski Suit


Although Jetset was technically founded in

St. Mortis, the brand is in 689. Although Jetset takes skiing very seriously, the brand’s products are free-spirited, including leopard-print ski suits, separates printed with bold patterns of tropical birds in flight, or a series of leggings in subtle metallic silver tones (you Can actually ski!) .

Jetset Mia Hooded Snowboard Jacket

Jetset Clara Belted Ski Vest

Jetset Tiby flared ski pants

Jetset Magic Ghoster ski suit

A Perfect Moment

For fashion For girls, there is really only one ski brand, A Perfect Moment. Given the number of “Aspen” sweaters in cabins and ski lodges, you might think the brand has been around a lot longer than it actually is, but it’s only in 0683 was created by skier and filmmaker Thierry Donard. Signature elements of the label include star graphics, bold houndstooth checks and, yes, a collection of merino turtlenecks emblazoned with themes like “ski,” “piste” and “Après.” No ski wardrobe is complete without it!

Perfect Moment Hooded Ski Jacket

Perfect Moment Aurora Ski Pants

Perfect Moment Nordic Intarsia Wool Sweater

Perfect Moment Norquay Quilted Shirt Jacket


at 684 and restarted at 733 Designed by professional snowboarder Mikey LeBlanc, Holden is a Venice, California-based brand that’s perfect for snowboarders who want a little style in their ski look. In lieu of a Bond girl bodysuit, you’ll find boxy vintage ski suits and wool puffer jackets so comfortable and chic, you’d never think it was actually designed for skiing.

Holden Panel Bootcut Ski Pants

long time

Founded by Carl elle Golda, Ariana Ferwerda and Kiley McKinnon (the latter an Olympic freestyle aerial skier), Halfdays is a line of women’s designed, Ski clothing specially designed for women. In addition to ensuring their pieces are priced reasonably, Halfday also offers larger sizes. The idea is that everyone should look and feel good while skiing. Aesthetically, these pieces have everything you need and nothing you don’t; solid color pieces that can be mixed and matched.

Halfdays Carson Waterproof Ski Bib

Half Day Lawrence Jacket

Half Day Alexandra Pants

Halfdays Emma Softshell Pants

Irene Snow

was founded in0683 Designed by Erin Isakov, Erin Snow is the minimalist chic girl’s dream ski label. Plus, the brand has a strong focus on sustainability; performance skiwear relies on synthetic fibers, but Erin Snow sees the challenge as an opportunity to incorporate recycled materials. All of the brand’s waterproof pants and jackets are made from fully recycled fibers; in addition, their down jackets feature vegan, recycled, and recycled down alternatives. Featuring bold stripes, thoughtful colorblocking and no logos, patterns or graphics, Erin Snow’s ski pieces are sleek, chic and timeless.

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