Issa Rae has a new show. The tycoon, who oversees a production company for film, TV and media projects, a management company, record label, coffee business and more, has partnered with retail delivery platform Shipt for a new campaign. The collaboration, which debuted this week, marks Shipt’s biggest ad investment yet, and puts Rae in the spotlight as she uses Shipt as a “reliable resource for every situation” (including her famous yacht parties). To promote the launch of the campaign, Rae sat down with the Hollywood Reporter about her Shipt summer essentials, Spider-Man: The success of Crossing Spider-Verse and whether or not she watched by Greta Gerwig full clip of Barbie .
Embry Fang Lide
First of all, congratulations to Spiderman . How did you feel after the movie came out?
When you do agree, the process How collaborative is it?
This is a full collaboration . They provided their concept and their thoughts and gave me a chance to make sure it worked for me and then I was able to tweak things in a way that made more sense to me. I love getting my friends involved, they’ll actually be here for girls’ nights, and they’ll actually be at the “yacht shit” parties I throw. I also recommended a director [Lawrence Lamont] who I knew would do a fantastic job because he was fantastic at delivering a story in a short amount of time given his background in music videos. It was a pure collaboration that resulted in such a fun shoot because I was working with a group of people that I love and respect.