UPDATE: Due to an incorrect description of Kasasa’s collaboration with Trey Kennedy, this article has been updated to reflect the brand’s current campaign. Kasasa, a financial technology and marketing provider, is getting more creative with its messaging after regulation reshaped the way it marketed to consumers to attract new customers.
The provider is using new in-stream and social media ads and contests to increase brand awareness with new clients and shed light on why trust and connection are so important in finance and banking . For nearly 20 years, Kasasa has worked exclusively with community banks and credit unions. After changing its name in 2009, it began marketing directly to consumers to lure them to its website. However, in 2014, the Federal Deposit Insurance Corporation (FDIC) canceled the campaign after determining that Kasasa was a deposit broker and prohibiting marketing in this manner. Kasasa CEO Gabe Krajicek said: “Following the recent changes to FDIC rules on broker deposits, Kasasa has refocused on branding and bringing community financial institutions together under one recognizable banner so that They can use the collective scale to regain market share.” . It is unclear how much of Kasasa’s advertising budget was allocated to the campaign, as Kasasa CEO Gabe Krajicek declined to disclose budget details. The brand has spent just over $20,000 on advertising so far in 2022, down from $106,000 in 2021, according to Pathmatics. According to Krajicek, 55% of ad spend goes to streaming and 45% goes to social media platforms TikTok, Facebook and Instagram. Similar to financial brands Sweatcoin and Hippo, the brand’s goal is to showcase the power of human connection. strength, community supports neighbors, and small businesses support communities. Contest will be held from November 7th to December 7th. To enter the contest, users must submit photos and stories of how they will use their prize money along with the hashtags #TheseAreMyPeople, #Kasasa and #Contest. Judges will award $25,000 to the National Grand Prize winner on December 19; two runners-up will receive $10,000. To date, the brand has nearly 160 participating community banks and credit unions, with 800 branches in nearly all 50 states participating in the competition. Through this partnership, Kasasa is strengthening and supporting its own positioning and association of brands where keeping your money locally benefits the people. A Business News Daily study found that 77 percent of all farm loans are made by community banks, and more than 50 percent of small business loans are made by community banks. Having said that, the brand wants to become a household name and people across the country want to get involved with community banking. Krajicek said, “We wanted to showcase all the powerful work they do at the local level and show how these seemingly small actions can have profound knock-on effects, just like the impact community banks and credit unions have on local communities Same.” “What’s really smart about this move, though, is that it follows the adage ‘actions speak louder than words’, giving people the opportunity to Real money, especially during the holidays, said Ulli Appelbaum, founder and chief strategy officer of brand strategy firm First The Trousers Then The Shoes.
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