Willo Perron’s pedigree as a creative director bears witness to his Traveling the world, crafting exaggerated, exciting glasses for Rihanna’s Savage x Fenty show, blasting inflatable Ferraris in stadiums for one of Drake’s concert tours, designing Kanye West’s Yeezy headquarters in Calabasas, and working for Kim Kardashian The SKKN Aesthetic Design visual identity and packaging line. But when it came to developing his first furniture collection, Perron’s first instinct was to look a little closer to home.
“About four years ago, I bought a new house in Los Angeles and my mom came over and she said, ‘Oh, it’s like a desert The palette, it was all tan and brown, and some green,'” Perron recalls. “I’ve never thought about it that way. So the furniture is a lot like – it’s all a palette. At one point, we jokingly called the show “beige is not a color.” But it’s really about embracing this drought of Southern California.”