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Willow Smith on Being the Face of Mugler’s New Fragrance and Her Current Beauty Inspirations

Willow Smith isn’t afraid of making bold statements. That fearlessness has been present throughout her career: from the “Whip My Hair” days and its colorful mohawks, to grungier tracks like “Transparent Soul,” which featured graphic liners and fulani braids, or the shaved head and midnight-stained lips of her “Purge” video earlier this year. 

“The music that I make has a huge influence on how I want to present myself,” the star—who is currently rocking a braided bob and a crimson lip—shares with Vogue over a Zoom call. At the moment, the star admits she’s in a transitional period in both her beauty and musical journey. “I’m really studying the greats like Alice Coltrane and Charlie Parker and diving into their vibes,” she adds. “In general, I’m just tapping into what feels true to me right now.” For the 22-year-old, that includes being the face of yet another one of Mugler’s unique Alien Goddess fragrances: named Supra Florale Eau de Parfum, it launches this coming Monday, July 31.

“I think the idea of the Alien Goddess campaign in itself is revolutionary and I love how they try to push the envelope in terms of what the mainstream finds beautiful,” she shares, which neatly complements her own artistic goals and approach. “When it comes to scents, I’m really on the hippie side of things. I love a botanical and herby smell.” Supra Florale includes a mélange of notes such as refreshing cactus flower accord, jasmine, and everlasting flower absolute, the latter made up of amber and mineral moss. Smith mentions that her favorite time to wear the scent is during the day as opposed to night. “But I think it’s also very versatile and can be worn anytime,” she shares.



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