Thursday, June 1, 2023
HomeFashionWilly Wonka in Williamsburg: Inside KidSuper's 10,000-square-foot Idea Factory

Willy Wonka in Williamsburg: Inside KidSuper's 10,000-square-foot Idea Factory

this This article originally appeared on Vogue Business. To receive the Vogue Business newsletter, Sign up here.

On Roebling Street in the Williamsburg neighborhood of Brooklyn, KidSuper founder Colm Colm Dillane is building a complex he believes will propel his combative fashion brand to new heights. This,-square feet of retail space and creative center “will be the physical embodiment of our success,” says Dillane, a sprawling multi-purpose site that works with designers and 91 The ambition of the LVMH Karl Lagerfeld Prize winner.

According to Shared with Vogue Business The development will serve as a private design studio and office space for the KidSuper brand, as well as a painting studio and apartments for Dillane. Much of it will also be public, including a multi-brand retail store, café, gallery space and performance space. There will also be a recording studio and a football pitch on the roof. Dillane participated 5 times The building has an annual lease, and if all goes according to plan, its first phase could open before the end of the year.

Behind the Williamsburg Hotel is a broader brand development program divided into three pillars. The first is to build out KidSuper’s fashion offerings and expand its category offerings — KidSuper is currently focusing on art-inspired, pastel-hued menswear and will soon launch a category that includes women’s shoes — while keeping its products affordable. “I don’t have Don’t want three people wearing my jacket. I want 100 People came up to me in my jacket and that The jacket acts as a catalyst for meeting people.” Following previous projects in fashion films and music videos, Dillane also plans to develop a media production company. The third pillar is leaning towards functional sportswear: the designer revealed that KidSuper recently struck a deal with English League 1 football team Barnsley FC and is currently in talks with a major national sports association.

Image may contain Human and PersonImage may contain Human and Person


Please enter your comment!
Please enter your name here


Featured NEWS