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Working with a Bridal Stylist Is Wedding Dress Therapy

Choi started styling with Over the Moon, a bridal platform created by Vogue wedding editor Alexandra Macon. Choi, who was originally hired to write shopping articles for the site, admits that styling was “never my plan”. During the pandemic, Choi began to see a shift in the industry. Dresses are locked at Saks Fifth Avenue; weddings are getting smaller, even for couples who’ve been planning blowouts. “People have to have less traditional weddings where they have to find something off the shelf that still feels bridal rather than bespoke,” says Choi. Her mission is to fill in the sartorial void for brides long accustomed to more traditional larger weddings. Now, Choi describes the post-pandemic industry as “explosive,” so much so that she officially launched the business early 1993.

Collage of Bevza and Thierry Mugler moments

when I walk around the city with Choi While talking to en on the way to a date, I explained my tricky state to her. A few months ago, on a whim, I bought a tiny vintage Thierry Mugler dress on eBay for $70. I love the extreme wasp waist at Mugler, and how the dress feels both traditional and unconventional. But much to the chagrin of my eBay haggling skills, I’ll follow traditional Jewish modesty and be covered from collarbone to ankle. What is the bride going to do?

I was well looked after. For her clients—including doctors, lawyers, doctoral students, fashion editors, and PR professionals—Choi will curate a wardrobe that includes bridal showers, bachelorettes, rehearsal dinners, honeymoons, side parties, engagement photo shoots, Civil ceremonies and more. (Choi prices each project individually, and anyone can contact her through her website or Instagram.) She’s worked on small weddings, large weddings, destination weddings, and themed weddings. (“I had a Halloween wedding and masquerade”). Choi explained that the bridal industry is worth over $70 billion dollars, and individual celebrations may require a change of attire depending on the number of weddings, event, location and season. With so many options, decision-making can be overwhelming. “At some point, there’s decision fatigue and you just don’t have time to look,” she said. Many of her clients come to her at various stages of their wedding. Some approach her immediately after getting engaged, while others may already have a wedding dress but have no idea what to wear to events around the big day. Either way, they need guidance, just like me.

Thierry Mugler Cruise 1993

WWD/Getty Images

Thierry Mugler Cruises1993

Photo: Courtesy of Getty Images

While the idea of ​​a bridal stylist sounds like simply browsing the internet and clicking “Add to Cart”, But Choi insists that’s not the case. The bridal fortuneteller, who describes her personal style as “Aritzia meets Chanel,” is a friend and therapist to brides – and they have an incredible fashion stamp. (Popular and legendary opinion: Choi is known for Vogue

best taste). Much of Choi’s job is holding the client’s hand throughout the process. “I curate, pre-curate, and edit for clients, so it’s best that they don’t scroll endlessly before bed or work,” says Choi. “I joke that a lot of what I do is wedding therapy.” Every detail is considered; Choi says her attention to detail is the equivalent of a bride having her own Vogue September cover photo. “You want each shot to stand out on its own and tell a cohesive story.”



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