When we wait patiently iPhone 14 to appear (should be out next month), a new report suggests some major changes to the software on the iPhone and iPad could be coming: specifically, more advertising in Apple’s own apps. This is by reliable Apple-focused journalist Mark Gurman in
Bloomberg, who said Apple is keen to expand its efforts to integrate advertising. Many advertisements have appeared in news and stock apps and the App Store. These apps could end up being used by Apple Maps and, according to Gurman, the Apple Podcasts and Apple Books apps. We may also see an expansion of Apple TV Plus content – ads have started appearing on the platform Friday Night Baseball coverage, eg. more ads, more revenue The reason for the increase in advertising is obvious: Apple wants to make more of their money. Ads that already exist in iOS, iPadOS and Apple apps currently bring in about $4 billion a year, according to Bloomberg, and there are plans to grow that number into double digits. For example, local businesses can pay to be featured in a map, while publishers can pay to make their titles more prominent. According to existing ads, they won’t be open to anyone and everyone. 
The exact time when the change might start happening is unclear, but it looks unlikely to be this year. This will require some major software changes and iOS 16 and iPadOS 16
Coming soon Ready to roll out – so keep an eye out for next year’s Apple software update for more advertised signs. Analysis: Apple still stands by its privacy promises Apple has long emphasized its commitment to user privacy and often emphasizes that it is collecting how different it is from Google in terms of data and advertising. Advertising is where Google makes its big money, while Apple has traditionally relied on hardware sales. You may have noticed that Apple is also cracking down on app tracking in iOS and iPadOS, preventing advertisers from cracking down on app tracking without their explicit Monitor users across multiple apps if permitted. This affects Facebook, Snap and many other companies
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So how is it all Fitting in with a potential Apple ad expansion? We’ve seen ads in Apple software, and they’re clearly not the same ads you see on Google — they’re more like paid sponsorships than typical internet ads. In other words, you might see a restaurant rank higher in Apple Maps (with the Ads tab) — You won’t see the trainer ad you saw last week on Amazon. Crucially, this means Apple doesn’t need to collect any additional data from users, which means it can maintain its strict stance on privacy.
Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for over two decades. Based in Stoke, UK Porter, you’ll find him covering news, features and reviews on TechRadar, especially on phones, tablets and wearables. To make sure our breaking news coverage is the best in the business on weekends, David has also been a byline for Gizmodo, T3, PopSci and a few others, and has worked as editor for PC Explorer and The Hardware Handbook for many years.
